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Merrill Rebrands Wealth Management Offering

Stephen Harris

8 November 2007

Merrill Lynch has re-branded its private client business from Global Private Client to Global Wealth Management. Merrill told WealthBriefing that the change was to create a name that is more universally understood and appreciated. The thinking behind the name change is to describe the functional meaning of what we are offering clients in that business as opposed to Global Private Client which describes a target audience, said Merrill.